The winning edge principle says small differences in ability can lead to enormous differences in results. The difference between top performers and the average or mediocre performers is not a huge difference in talent or ability. Often, it is just a few small things done consistently and well, over and over again. We know that human beings are extraordinarily influenced by suggestive elements in their environments, especially the human elements. In this audio session, learn the suggestive influence skills of a calm, confident, relaxed sales advisor that communicate value to the client at every step of the sales process.