Generational Selling Podcast

The sales world is changing, and you should be aware of the impact of the changing tastes of your customers and how it effects your business. Age plays a critical role in customer buying decisions. In fact, the generation into which we are born has as much impact on buying and purchasing decisions as income and education. Our shared experiences determine what motivates us toward or away from a sale. By selling effectively to the next generations, you in turn, effectively sell to all the generations. By honing your message, becoming more technologically proficient and using multiple communication channels, you will not only reach the Millennials, but all generations. Draw inspiration from this influential generation, and create a business and sales strategy that is not only innovative, but relevant.

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